‘Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference.’

R.Frost

Built for courageous creatives.

We exist to help multi-creatives build modern, profitable careers on their terms—with strategy that’s practical, artistry that’s unmistakable, and a business that feels beautifully aligned (over hustled).

Why we’re here.

We started The Creative’s Toolkit to dismantle the starving-artist stigma and replace it with something truer: creative people are powerful, professional, and wildly capable of building sustainable businesses. Our courses, tools and stories guide you from hobby to hired, from talented to trusted, from ‘one day’ to this is happening.

What makes us different.

  • We honour creativity, while empowering you to use your profitable skills to forge a modern career that suits you. You’ll get editorial-level taste and real business systems—as well as the encouragement to follow your creative intuition.

  • No copy-paste formulas. We help you define your Creative Signature and build a brand that looks and feels like you.

  • Clear lessons, step-by-step frameworks, and templates that save you months and years of trial and error.

  • Fair pricing and clean contracts in your business, healthy boundaries, and brand partnerships that respect your values.

  • We champion generous, ethical growth. Your success expands the creative ecosystem for everyone.

Our values.

Alignment over hustle.
Creativity over trends.
Clarity over noise.
Sovereignty over scarcity.
Sustainability over burnout.
Beauty with backbone.

Meet Georgie

FOUNDER + CREATIVE DIRECTOR

Georgina (Georgie) Morrison is a multi-creative photographer, writer and educator who believes business can be intentional, profitable and deeply creative. With roots in marketing communications and journalism, she left corporate life in 2020 and forged a career on her own terms—marrying editorial storytelling, with strategic brand building and courageous creativity.

Trusted by respected magazines and global brands alike, Georgina’s work is known for its soft strength, clarity and craft. Through The Creative’s Toolkit and the Courageous Creatives Podcast, she teaches the frameworks that rapidly elevated her own business: aligned positioning, confident pricing, thoughtful PR, and client experiences that lead to repeat work and referrals.

Editor’s note: success shouldn’t look like burnout—it should look like creative freedom.

Meet Haavard

CO-FOUNDER + DIRECTOR, BUSINESS & STRATEGY

Haavard is the CEO of The Creative’s Toolkit — the strategic engine behind our marketing, partnerships, communications, and growth. With a career spanning marketing comms, cinematography, and entrepreneurship, he brings grounded wisdom, tech-savvy brilliance, and big-picture thinking to everything we create.

As Georgie’s husband, creative partner, and closest collaborator, they’ve built the company hand-in-hand — blending artistry with strategy, storytelling with structure, and ambition with genuine heart. Together, they’re a power couple dedicated to empowering creatives to forge careers that feel aligned, sustainable, and deeply fulfilling.

Press & Other Enquiries

For press features, interviews, partnerships or creative collaborations, send us a note via the form here. Our team will respond as soon as possible.

Contact Hours: Mon-Friday 10AM-5PM
Australia AEST/AEDT